Patagonia Supports Clean water projects through Planting Trees
Grassroots In 1972, the Ventura City Council met to consider an ambitious commercial development on the western flood-plain of the Ventura River near our headquarters. A lot of scientists got up to speak in support of the project. They said it wouldn’t hurt the river because it was already “dead.” Mark Capelli, who was a young graduate student and called himself “Friends of the Ventura River,” then gave a slide show showing all the life that was still in and around the river: eels, birds, raccoons. He pointed out there were still 50 steelhead showing up each year to migrate upstream. It brought the house down, and the project was eventually stopped.
Capelli’s success demonstrated to us the power of the grassroots to affect positive change. Since then—through our membership in 1% For The Planet®—we’ve donated over $89 million in cash to thousands of community-based groups working to create positive change for the planet in their own backyards:
Ocean Blue Project Summary
The Willamette River Wildlife Enhancement Project (WRWEP) will create a healthy environment, which is known to improve quality of life for wildlife, humans, and the general ecosystem. Restoring the Willamette River will help to provide a quality environment and put people in closer contact with nature. The WRWEP will also produce a meaningful increase in the availability of clean water serving millions of Oregonians, particularly by protecting and restoring functional ecological flows for streams, and lowering water temperature.
Capelli’s success demonstrated to us the power of the grassroots to affect positive change. Since then—through our membership in 1% For The Planet®—we’ve donated over $89 million in cash to thousands of community-based groups working to create positive change for the planet in their own backyards:
- Taking down dams
- Restoring forests and rivers
- Finding solutions to and mitigate climate change
- Protecting critical land and marine habitat
- Protecting threatened and endangered plants and animals
- Supporting local, organic and sustainable agriculture
Ocean Blue Project Summary
The Willamette River Wildlife Enhancement Project (WRWEP) will create a healthy environment, which is known to improve quality of life for wildlife, humans, and the general ecosystem. Restoring the Willamette River will help to provide a quality environment and put people in closer contact with nature. The WRWEP will also produce a meaningful increase in the availability of clean water serving millions of Oregonians, particularly by protecting and restoring functional ecological flows for streams, and lowering water temperature.
